H&M AND HERON PRESTON JOIN AS H2

In it horizon of the fashion, a new dawn is in sight with the innovative collaboration between Heron Preston and H&MThis project, named H2, is not just a series of collections that will change with the seasons; it is a promise of revolution. As we enter the heart of this alliance, we found a firm commitment with the circular innovation and one platform which stands in support of young talent emerging, urging them to challenge already redefine the boundaries established by the fashion industry.

The fusion of Heron Preston with H&M It is not a chance meeting of giants, but a confluence of visions what are you looking for explore and expand the future of how we dress. The premise of this collaboration is anchored in the core of the design from Preston: a amalgam that combines the utility with exceptional adjustments, the durability, the versatility and the cultural archetypes that resonate with the here and now. But what truly distinguishes this first collection is not just its intrinsically youthful spirit, as noted Heron, but the way in which these principles are materialize in clothes that they are not only looking for adorn the body, but also inspire the soul, a philosophy.

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The debut collection of H2 invites us to a journey through it unisex with parts as long-sleeved t-shirts, sweatshirts and jeans, without forgetting the exclusive proposals for women ranging from the bold thong bodysuit until the innovative bikini, passing through lace-up corsets, catsuits and cycling pants. Each garment It presents itself not only as a fashion item, but as a manifesto of freedom of expression and a reflection of a culture that embrace diversity and the inclusion.

The union of Heron Preston and H&M, with his approach towards the circular innovation and the empowerment of the new voices in design, reminds us that the future of fashion it's a canvas yet to be painted, rich in odds and hope. H2 It is not just the beginning of a collaboration; is the sunrise of a new era in the fashion, where each garment tells his own story, each collection traces a path towards a more sustainable future and each young talent has the chance to leave your indelible mark in it long world of the fashion.